Supply by the Catalog
Plumbers’ supply houses sell fixtures and fittings from engraved catalogs and trade cards. Orders arrive by letter or across the counter.

Distributic started as research into how materials move through the supply chain. Years inside the distribution industry showed us where that flow still breaks down: the quote desk.
We came to distribution as researchers and stayed as part of the industry. The more time we spent at branch counters and inside-sales desks, the clearer it became that the hardest problem in this part of the supply chain wasn’t moving material. It was reading the request.
Distributic is the product of two worlds that rarely meet: supply-chain research and the day-to-day work of an HVAC, plumbing or electrical distributor.
We started by studying how demand moves through distribution networks: how one contractor’s order ripples from the branch to the warehouse to the manufacturer, and why small delays at the front of the chain grow at every step behind it. [Add your research focus and institution.]
The research led us to the counter. We worked alongside HVAC, plumbing and electrical distributors [add where and for how long] and watched skilled reps spend most of their day turning emailed lists, schedules and photos into quotes by hand.
AI can finally read what contractors actually send. Distributic pairs it with what we learned in research and on the counter: catalogs, pricing rules and the judgment of experienced reps, so the people closest to the customer spend their time selling.
Distribution is a promise: the right part, at the right branch, before the crew needs it.
The way distributors quote has changed less than you’d think. The catalog became a database and the letter became an email, but someone still reads every line.
Plumbers’ supply houses sell fixtures and fittings from engraved catalogs and trade cards. Orders arrive by letter or across the counter.

As cities are wired, electrical supply houses open downtown. Counter clerks quote from catalog books and price sheets.

Terminal warehouses and trucking put branch stock within a day of the job, and the telephone becomes the order desk.

Inventory and pricing move into ERP systems. Requests still arrive as documents that someone has to read and retype.
Contractors send PDFs, spreadsheets and phone photos to one inbox. Distributic reads them, matches every line and drafts the quote.
Distributic is built by people who have spent their careers between supply-chain research and the distribution counter.
[Supply-chain research at [institution]. [Years] working with HVAC, plumbing and electrical distributors.]
[Background in machine learning and supply-chain systems. Previously [company or lab].]
Send us ten real RFQs from last week and an export of your item master. Within forty-eight hours we’ll send back finished quotes and walk you through every line.